The State of Texas Department of State Health Services recently went live with the first in their series of videos designed to create awareness around making HIV testing routine in all healthcare settings in Texas.  Lava Studios worked with the Texas DSHS and Test Texas, an HIV specific organization, over the past year to develop this important series of 8 videos.  The Lava team interviewed over 30 professional experts in the HIV field across multiple healthcare diciplines and leveraged that to develop the documentary style video programs.

http://testtexashiv.org/

Eloqua Wins MarCom Award for Best Practices Video Series

http://bestpracticevideos.eloqua.com/

Vienna, VA – November 18, 2010 – Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, has won the MarCom Award from the Association of Marketing and Communication Professionals for its Best Practices video series. The coveted award is given to communications and marketing professionals who produce the best print, audio and visual marketing content.

International in scope, the MarCom awards are designed to identify standout marketing and communications materials. Eloqua was recognized for its Best Practices series, which included 14 short videos that provide proven tips and tricks from experts within the company. The videos provided valuable insights on a variety of topics centered on enhancing revenue performance, from driving demand generation through social media to enticing people to online events. The campaign helped establish Eloqua as a thought leader in its industry, generating more than 12,000 page views and over 3,600 leads.

“There’s a treasure trove of knowledge within Eloqua,” said Brian Kardon, CMO of Eloqua said. “We wanted to share that knowledge in a dynamic, digestible way to help marketers generate and nurture leads, and drive revenue. We’re honored that the MarCom awards saw the value in our content.”

The MarCom awards are administered and judged by the Association of Marketing and Communications Professionals. There were nearly 5,000 entries ranging from more than 200 categories.

“The judges found Eloqua’s Marketing Best Practices Video series to be exceptionally informative and technically well done,” said Ed Dalheim, executive director of the MarCom Awards.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to theIt’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Lava Studios’ Scott Rehling was recently a keynote speaker at a sold out event produced by the State of TX DIR, called “Going Social”. Scott’s presentation which was focused on “Video for Social Media” was very well received by the 300+ attendees representing various state of Texas agencies and numerous corporations. Scott presented very compelling data related to the volume of video being consumed on line in social media settings along with a plethora of intriguing tips on how to produce and deliver video for social media and how to maximize its effectiveness. Among the tips were specific techniques that can be employed to increase search rankings using video and creative approaches that have proven to have appeal with online video. For a copy of Scott’s presentation, please email a request to info@lavastudios.net

]]> http://www.lavastudios.net/social-media/lava-studios-keynote-for-going-social/feed/ 0 http://www.lavastudios.net/websites/welcome-to-the-new-lava-studios-website/ http://www.lavastudios.net/websites/welcome-to-the-new-lava-studios-website/#comments Fri, 13 Aug 2010 17:12:37 +0000 lavastudios http://lava.vmdataservices.com/?p=202 Continue reading →]]> The new site features a completely new design and navigation interface. Most importantly, it provides access to a lot more of the content that we have developed for our clients over the past few years. Numerous case studies have been developed to showcase the needs, solutions and outcomes on client projects. We will continue to add actual client work to the site, so our visitors can stay completely current on the projects and work that is being developed here at Lava Studios.