Our Work
Please make a selection from one of our many solutions below to see some examples of our work.
CIT Insurance
Why we were hired….
Lava Studios was hired by VM Foundry to develop a series of videos for its client CIT Insurance. The videos were designed to increase brand awareness for CIT and to establish CIT as a thought leader in the area of social media and new media communications channels.
What we did…..
The Lava team worked with VM Foundry, the web marketing agency for CIT to develop this series of video programs. Lava Studios was involved from the early stages of concept creation and handled turnkey production of the video programs. Additionally, the Lava team composed a custom soundtrack music bed for all the programs.
Results…..
CIT Insurance received excellent feedback from their customer base on this campaign. Traditionally viewed as a conservative financial services company, CIT has been able to establish itself as a thought leader in the area of social media via this campaign.
Online Video Spokesperson Can Generate More Website Traffic
Implementing an online video spokesperson on your website has become an easy-to-integrate and affordable online marketing strategy with SitesCameraAction.com, a joint venture between Austin, Texas based firms, HORIZON Film + Video Production and Lava Studios. Providing quality online video spokesperson and cutting edge video technology for existing websites is the goal for SitesCameraAction.com.
“Leveraging online video has proven to be a very powerful way to make a website more exciting and engaging. In today’s fast-paced web marketplace, if you don’t have video, you are missing the most popular way to attract and convert customers,” says Johnny Stevens, Director at HORIZON Video. “The SitesCameraAction model allows clients to very easily and affordably add a video spokesperson to their websites . “
At the core of the SitesCameraAction offering is a massive arsenal of professional talent that clients can choose from to represent their companies. The client chooses the video spokesperson from a wide array of professional talent, selects wardrobe style, and uploads their script. From there, SitesCameraAction does the rest including shooting, editing and installing the online video on the client’s website, making it a seamless process for the client. SitesCameraAction has already announced plans to add additional features to the offering by the end of 2009, including interactive and custom video, and technology such as custom visitor analytics and visit detection, which provides the ability to present different video based on whether the visitor has been to the site before.
Studies have shown that adding video to a website has measurable results in many areas including, increasing the time a visitors spends on the site, and conversion rates. The SitesCameraAction offering was developed with this in mind and is designed specifically to drive visitor “stickiness” and conversion. “It’s all about converting site visitors into customers”, says Scott Rehling of Lava Studios. “With our online video products, our clients are able to quickly present their business offering in a more compelling way and they’re 4 to 5 times more likely to convert those visitors into paying customers.”
HORIZON Video has been providing central Texas with script-to-screen production services for 27 years, focusing on corporate promotion, new product launches and online branding videos.
Lava Studios is a rich media developer and producer focused on original music and audio production, turnkey video production and web based technology development.
Check out the website here: http://www.sitescameraaction.com
Eloqua Sales and Marketing Insights Series
Why we were hired….
Lava Studios was hired by marketing automation and demand generation experts, Eloqua to develop a series of video programs designed to showcase Eloqua’s products and services and to establish the firm as a thought leader in their industry. Interestingly, Lava was chosen because Eloqua felt that in addition to bringing high quality production capabilities, Lava also had a much more firm grasp of Eloqua’s business model and value proposition than the other firms they looked at. Eloqua felt that Lava’s deep understanding of the sales and marketing process would make Lava an ideal partner for this project.
What we did…..
The Lava team worked with the Eloqua marketing and P.R. team to develop multiple creative concepts. Lava Studios handled turnkey execution on the production side including shooting, editing and post production of 15 different video programs.
Results…..
Eloqua has been leveraging the videos to generate leads for their products and services and has seen conversion rates 3 to 4 times higher than they are seeing with other media (white papers, emails, case studies, etc).
Help Austin Help Haiti
Why we were hired…. (and why we donated our services)
Immediately following the earthquake tragedy in Haiti, Joe Ely and the owners of Direct Events quickly organized a benefit concert to raise money for the relief efforts in Haiti. The Austin Music Hall donated the venue and Joe Ely rallied top Texas music acts such as Asleep at the Wheel, Bob Schneider, Ray Wylie Hubbard and Double Trouble to perform at the concert. Joe Ely asked Lava Studios to donate audio and video services so that a DVD product could be created and sold following the event.
What we did…..
The Lava team donated all equipment and personnel to shoot and record over 8 hours of content during the all day concert in early 2010. Lava’s ten member crew executed a five camera HD video shoot and a 24 track multi track audio recording onsite at the Austin Music Hall. Lava also handled mixing and mastering of the audio and turnkey post production on the video.
Results…..
The finishing touches are being put on the final DVD product and the team is in discussions with PBS about airing a telethon which would leverage the video content from the concert to raise funding in a live telethon. The concert itself raised over $100,000 which was donated to the Clinton/Bush Haiti relief foundation.
Duncan Sheik Live at One World Theater
Why we were hired….
One World Theater and Tap Water Films developed a concept for a TV Program called “The B-side, which would combine live concert footage with a behind the scenes look at the artist. With its unique combination of deep experience in video production and music and audio production, Lava Studios was a no brainer selection to handle the live audio and video capture and post production aspect of this project.
What we did…..
The Lava team shot and recorded two shows featuring Grammy winning recording artist Duncan Sheik. Lava’s ten member crew executed a five camera HD video shoot and a 24 track multi track audio recording onsite at One World Theater. Lava also handled mixing and mastering of the audio and turnkey post production on the video.
Results…..
OWT/Tap Water and Lava continue to pursue placement of the TV show with various networks who have shown high interest in the program. Additionally, portions of the concert footage are being leveraged by Duncan Sheik’s P.R. team.
Texas Mutual Insurance
Why we were hired….
Working in a partnership with Amy Wick Marketing, Lava was brought in to develop a series of television and radio commercials for Texas Mutual Insurance.
What we did…..
The Lava team worked with Amy Wick Marketing and the Texas Mutual team to develop multiple creative concepts ranging from customer testimonial oriented spots to concepts that focused on Texas Mutual’s commitment to developing rich partnerships with it’s clients. Lava Studios handled turnkey execution on the production side including shooting, editing and post production on the TV spots, and in studio and remote recording, assembly, editing and post production on the audio spots. In addition, Lava Studios developed an original piece of music which has become the musical identity of Texas Mutual in all advertising and media the company develops.
Results…..
Lava is entering the sixth year of the ongoing relationship with Texas Mutual. During that time, Texas Mutual has experienced explosive growth, and continues to be highly respected by its peers, and clients as a top tier provider of workman’s comp insurance products and services.
The Whole Foods Podcast Series
Why we were hired….
Whole Foods hired Lava to provide turnkey production of an audio podcast series featuring subject matter experts, organic food and body products and to communicate the Whole Foods’ mission and vision.
What we did…..
The Lava team worked with Whole Foods to conceptualize the format, process, production, and delivery of the final media product to best represent whole foods market’s goal of delivering their message through this podcast format. We designed a program similar in style to a radio talk show format, but shorter – usually varying from 5 to 15 minutes in length. The show included a host, Paige Brady from Whole Foods and featured interviews with various subject matter experts, Q&A, news and custom original music. One of the more challenging aspects of this project is the need to capture audio interviews with subject matter experts who are located around the world. Lava developed a system and recording process leveraging a phone patch system that allows us to conduct remote recording sessions around the world from our headquarters in Austin, TX.
Results…..
The Whole Foods Podcast Series is now into its fourth consecutive year of production. We have produced and delivered hundreds of podcasts and Whole Foods has reached tens of thousands of listeners through the program. Whole Foods plans to continue the series indefinitely as they find it an extremely powerful and cost effective way to deliver this information to its client base.
The Zone Read Podcast Series
Why we were hired….
The Zone Read engaged with Lava Studios to produce a weekly audio podcast featuring the Texas Longhorns football team.
What we did…..
The Lava team provided turnkey development and production services from development of the creative concept all the way through final delivery of the weekly show. We designed the podcast to be much like a radio talk show format and featured Brian “BJ” Jones, former Longhorn and NFL player and current media personality, as the host of the show. The show was produced with compelling, informative, and entertaining segments, interviews with current and former coaches and players, Q & A, news, and local original music. We leveraged our extensive experience and techniques in producing traditional radio, television, film, and multimedia programs for the gathering of the various assets required for assembly of the podcast. There were a variety of sources to assimilate – host and announcer voiceovers recorded in the studio, field and phone interviews and questions, music bed, local band song files and sound effects. Lava used its talented musical resources for music beds, segues, and featured local band music at the end of each podcast, which became a popular feature of the program.
Results…..
The Zone Read was a huge success for all parties. With hundreds of thousands of downloads of the program, it became the worldwide #1 most downloaded podcast in the sports category several times during the project. Additionally, because of the popularity and high number of downloads, the program was monetized by attracting sponsorship dollars.
Joe Ely & Joel Guzman Live Cactus!
Why we were hired….
Lava Studios was hired by producer Lance Webb, to produce a live recording of legendary musicians Joe Ely and Joel Guzman. Lava’s ability to handle onsite multi-track recording and in studio mixing and mastering along with the musicians’ interest in working with Bryan Anderton, co-owner of Lava Studios, made Lava an easy choice for this project.
What we did…..
The Lava team, led by Bryan Anderton, managed every aspect of the recording project from pre-production to recording, mixing and mastering. We handled onsite multitrack recording over the course of two nights and two shows at the famous Cactus Café on the campus of the University of Texas. From there, the tracks were taken into the Lava Studios facility for overdubs, mixing and mastering.
Results…..
Live Cactus! has sold extremely well and has received extremely positive national press around the country. The CD was in the Grammy nomination mix and the duo performed the songs from this CD nationally on programs such as A Prairie Home Companion.