Lava Studios’ Scott Rehling was recently a keynote speaker at a sold out event produced by the State of TX DIR, called “Going Social”. Scott’s presentation which was focused on “Video for Social Media” was very well received by the 300+ attendees representing various state of Texas agencies and numerous corporations. Scott presented very compelling data related to the volume of video being consumed on line in social media settings along with a plethora of intriguing tips on how to produce and deliver video for social media and how to maximize its effectiveness. Among the tips were specific techniques that can be employed to increase search rankings using video and creative approaches that have proven to have appeal with online video. For a copy of Scott’s presentation, please email a request to info@lavastudios.net