Tuesday, November 30th, 2010 at 4:52PM
Why we were hired….
Lava Studios was hired by VM Foundry to develop a series of videos for its client CIT Insurance. The videos were designed to increase brand awareness for CIT and to establish CIT as a thought leader in the area of social media and new media communications channels.
What we did…..
The Lava team worked with VM Foundry, the web marketing agency for CIT to develop this series of video programs. Lava Studios was involved from the early stages of concept creation and handled turnkey production of the video programs. Additionally, the Lava team composed a custom soundtrack music bed for all the programs.
Results…..
CIT Insurance received excellent feedback from their customer base on this campaign. Traditionally viewed as a conservative financial services company, CIT has been able to establish itself as a thought leader in the area of social media via this campaign.
Friday, August 13th, 2010 at 2:04PM
Why we were hired….
The Gladney Center for Adoption is one of the world’s largest adoption agencies and Humanitarian Aid organizations in the world. To successfully operate, Gladney relies on donations for over 70% of its operating capital. Lava Studios was contracted to develop and produce video programs showcasing Gladney’s adoption services and Humanitarian Aid efforts. These videos would be leveraged online and at live events to educate and inform viewers about Gladney’s mission, services and programs. Above all, the videos would be used as a fundraising tool.
What we did…..
Lava’s team developed and produced very emotional and compelling documentary style programs that focused heavily on the 150 Million + orphans around the world and the massive needs these children have. The programs featured interviews with 20+ Gladney employees and adoptive parents along with footage from around the globe.
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Friday, August 13th, 2010 at 2:03PM
Why we were hired….
During the 2005/2006 National Championship Football season, UT wanted to provide the fans access to never before seen behind the scenes content. The goal was to expose as many fans, donors and supporters as possible to the inner workings of the Texas Football program making them more loyal to the team and to generate a net new revenue stream for the athletic department. Because of our experience with producing sports oriented content, along with our unique ability to produce unscripted content with 24 hour turnaround times, Lava Studios was hired to produce the project.
What we did…..
New Game Communications and The University of Texas chose Lava Studios to develop and produce a series of weekly video programs which were released on the UT football website under a subscription model. Lava Studios worked with the client to develop approaches, concepts/storylines for the video programs, which includes segments on the coaches’ meetings, locker room content, behind the scenes with players during their personal time, road trips, profiles on former players and coaches, UT traditions, etc. The Lava Studios crew, led by producer Scott Rehling, handled shooting, editing, post production and delivery of the online video programs on a weekly basis. Ultimately, over 60 video programs were released (over 300 minutes of finished video)
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