Friday, August 13th, 2010 at 2:13PM
Why we were hired….
Whole Foods hired Lava to provide turnkey production of an audio podcast series featuring subject matter experts, organic food and body products and to communicate the Whole Foods’ mission and vision.
What we did…..
The Lava team worked with Whole Foods to conceptualize the format, process, production, and delivery of the final media product to best represent whole foods market’s goal of delivering their message through this podcast format. We designed a program similar in style to a radio talk show format, but shorter – usually varying from 5 to 15 minutes in length. The show included a host, Paige Brady from Whole Foods and featured interviews with various subject matter experts, Q&A, news and custom original music. One of the more challenging aspects of this project is the need to capture audio interviews with subject matter experts who are located around the world. Lava developed a system and recording process leveraging a phone patch system that allows us to conduct remote recording sessions around the world from our headquarters in Austin, TX.
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Friday, August 13th, 2010 at 2:11PM
Why we were hired….
The Zone Read engaged with Lava Studios to produce a weekly audio podcast featuring the Texas Longhorns football team.
What we did…..
The Lava team provided turnkey development and production services from development of the creative concept all the way through final delivery of the weekly show. We designed the podcast to be much like a radio talk show format and featured Brian “BJ” Jones, former Longhorn and NFL player and current media personality, as the host of the show. The show was produced with compelling, informative, and entertaining segments, interviews with current and former coaches and players, Q & A, news, and local original music. We leveraged our extensive experience and techniques in producing traditional radio, television, film, and multimedia programs for the gathering of the various assets required for assembly of the podcast. There were a variety of sources to assimilate – host and announcer voiceovers recorded in the studio, field and phone interviews and questions, music bed, local band song files and sound effects. Lava used its talented musical resources for music beds, segues, and featured local band music at the end of each podcast, which became a popular feature of the program.
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