Tuesday, November 30th, 2010 at 4:52PM
Why we were hired….
Lava Studios was hired by VM Foundry to develop a series of videos for its client CIT Insurance. The videos were designed to increase brand awareness for CIT and to establish CIT as a thought leader in the area of social media and new media communications channels.
What we did…..
The Lava team worked with VM Foundry, the web marketing agency for CIT to develop this series of video programs. Lava Studios was involved from the early stages of concept creation and handled turnkey production of the video programs. Additionally, the Lava team composed a custom soundtrack music bed for all the programs.
Results…..
CIT Insurance received excellent feedback from their customer base on this campaign. Traditionally viewed as a conservative financial services company, CIT has been able to establish itself as a thought leader in the area of social media via this campaign.
Thursday, August 26th, 2010 at 9:33PM
Why we were hired….
Lava Studios was hired by marketing automation and demand generation experts, Eloqua to develop a series of video programs designed to showcase Eloqua’s products and services and to establish the firm as a thought leader in their industry. Interestingly, Lava was chosen because Eloqua felt that in addition to bringing high quality production capabilities, Lava also had a much more firm grasp of Eloqua’s business model and value proposition than the other firms they looked at. Eloqua felt that Lava’s deep understanding of the sales and marketing process would make Lava an ideal partner for this project.
What we did…..
The Lava team worked with the Eloqua marketing and P.R. team to develop multiple creative concepts. Lava Studios handled turnkey execution on the production side including shooting, editing and post production of 15 different video programs.
Results…..
Eloqua has been leveraging the videos to generate leads for their products and services and has seen conversion rates 3 to 4 times higher than they are seeing with other media (white papers, emails, case studies, etc).
Friday, August 13th, 2010 at 2:04PM
Why we were hired….
The Gladney Center for Adoption is one of the world’s largest adoption agencies and Humanitarian Aid organizations in the world. To successfully operate, Gladney relies on donations for over 70% of its operating capital. Lava Studios was contracted to develop and produce video programs showcasing Gladney’s adoption services and Humanitarian Aid efforts. These videos would be leveraged online and at live events to educate and inform viewers about Gladney’s mission, services and programs. Above all, the videos would be used as a fundraising tool.
What we did…..
Lava’s team developed and produced very emotional and compelling documentary style programs that focused heavily on the 150 Million + orphans around the world and the massive needs these children have. The programs featured interviews with 20+ Gladney employees and adoptive parents along with footage from around the globe.
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