News

Lava Studios Produces International Marcom Award Winner

Lava Studios recently produced a series of educational Best Practice videos for Eloqua.  The series of videos was just given a MarCom Award by The Association of Marketing and Communcations Professionals.

Eloqua Wins MarCom Award for Best Practices Video Series

http://bestpracticevideos.eloqua.com/

Vienna, VA – November 18, 2010 – Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, has won the MarCom Award from the Association of Marketing and Communication Professionals for its Best Practices video series. The coveted award is given to communications and marketing professionals who produce the best print, audio and visual marketing content.

International in scope, the MarCom awards are designed to identify standout marketing and communications materials. Eloqua was recognized for its Best Practices series, which included 14 short videos that provide proven tips and tricks from experts within the company. The videos provided valuable insights on a variety of topics centered on enhancing revenue performance, from driving demand generation through social media to enticing people to online events. The campaign helped establish Eloqua as a thought leader in its industry, generating more than 12,000 page views and over 3,600 leads.

“There’s a treasure trove of knowledge within Eloqua,” said Brian Kardon, CMO of Eloqua said. “We wanted to share that knowledge in a dynamic, digestible way to help marketers generate and nurture leads, and drive revenue. We’re honored that the MarCom awards saw the value in our content.”

The MarCom awards are administered and judged by the Association of Marketing and Communications Professionals. There were nearly 5,000 entries ranging from more than 200 categories.

“The judges found Eloqua’s Marketing Best Practices Video series to be exceptionally informative and technically well done,” said Ed Dalheim, executive director of the MarCom Awards.

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to theIt’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.